null - Tourists will get a chance to enjoy free food and activities if they help pick up trash and take public transportation while visiting Copenhagen in Denmark.
Introduced last week, the "CopenPay" program aims to encourage tourists to make conscious green choices despite being on vacation.
"Through CopenPay we therefore aim to incentivize tourists' sustainable behavior while enriching their cultural experience of our destination. It is an experimental and a small step towards creating a new mindset amongst travelers and one among many initiatives we are doing to make traveling more sustainable", said Mikkel Aarø-Hansen, CEO at Wonderful Copenhagen.
People riding their bikes. (Visit Copenhagen)
How long is the program?
CopenPay will run from July 15 through August 11, 2024.
How does it work?
Participants can redeem rewards by showing proof that they took part in green actions such as train tickets or riding a bicycle.
Photos of cleanup efforts are also acceptable.
There is a list of participating locations where you can redeem rewards on the program’s website.
What kinds of rewards are available?
Some of the rewards available to redeem include free drinks, free/discounted meals, free activity rentals such as kayaking or skiing, free ice cream and more.
This story was reported from Los Angeles.