Hottest Halloween costumes in your area: Google Frightgeist reveals 2024 trends
If you’re trying to avoid the same Halloween costume as everyone else – or if you’d rather blend in with the crowd – Google’s new Frightgeist page has you covered.
Google Trends analyzed the top trending Halloween costumes of 2024, revealing the hottest trends both nationally and in your area. The lists from Google compare search interest in 2024 over search interest in 2023, which means the costumes on the list showed the biggest increase in searches since last year. It doesn’t necessarily mean that they’re the top-searched costumes overall.
From "Beetlejuice"-inspired ideas to Raygun the breakdancer from the Paris Olympics to a Chipotle burrito, this year’s Google top costume trends run the gamut of pop culture.
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According to the National Retail Federation, total spending on adult costumes is expected to reach $1.8 billion this year, while spending on children’s costumes is anticipated to hit $1.3 billion. Interest in pet costumes also remains high: pet owners are expected to spend some $700 million to dress up their pets.
How to see top trending costumes in your area
If you want to know the hottest trending costumes in your area, click on "Costume Map" at the top of the Google Frightgeist page, then click on the region where you live.
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For example, the top five trending costumes in the Denver, Colorado, area are Velma, Wolverine, Maleficent, Harley Quinn, and race car driver.
Cosplay of Lydia Deetz, the Sandworm and title character Beetlejuice, from the 80s comedy/horror hit film, "Beetlejuice," at Midsummer Scream Halloween and Horror Convention, July 28, 2024, in Long Beach, California. "Beetlejuice" themed costumes are
Top 25 trending Halloween costumes 2024
- Shrunken Head Bob
- Raygun
- Catnap
- Delores
- Pomni
- Envy (from Inside Out)
- Red (from Descendants)
- Dr. Doom
- Sabrina Carpenter
- Lady Deadpool
- Chipotle Burrito
- Anger (from Inside Out)
- Disgust (from Inside Out)
- Wolverine
- Anxiety (from Inside Out)
- Delia Deetz
- Gambit
- Dune
- Minion
- Shadow the Hedgehog
- Joy (from Inside Out)
- Peely (from Fortnite)
- Lydia Deetz
- Soulja Boy
- Godzilla
Top 15 kid Halloween costumes 2024
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- Red (from Descendants)
- Dr. Doom
- Kidpool
- Gojo
- Wolverine
- Queen of Hearts
- Peely
- Corpse Bride
- Minion
- Godzilla
- Ghostbusters
- M&M
- Taylor Swift
- Jack Skellington
- Inflatable Alien
Top 15 dog Halloween costumes 2024
- Dogpool
- Stegosaurus
- Hot dog
- Basketball
- Beetlejuice
- Wolverine
- Sandworm
- Hippo
- Sherlock Holmes
- Zero
- Donkey
- Firefighter
- Batman
- Minion
- Target
Top 15 duo Halloween costumes
- Wolverine and Deadpool
- Velvet and Veneer
- Janet and Rita
- Jack and Coke
- Lightning McQueen and Sally
- Kim Possible and Ron Stoppable
- Judy Hopps and Nick Wilde
- Max and Roxanne
- Mordecai and Rigby
- Deer and Hunter
- Snoopy and Woodstock
- Lady and the Tramp
- Garfield and Odie
- Cop and Prisoner
- Frog and Toad