Who is Jon Collins-Black? What to know about his $2M buried treasure hunt

FILE-In this photo illustration, a visual representation of Bitcoin is on display on November 12, 2024 in Paris, France. (Photo illustration by Chesnot/Getty Images)

A millionaire is making headlines after announcing that he buried a $2 million hidden treasure across the U.S. 

The treasure contains several rare items and here’s what you need to know about the entrepreneur and what’s in the collection. 

Who is Jon Collins-Black?

John Collins-Black is a musician turned entrepreneur in California, who made his money investing in cryptocurrency. 

The father and children’s book author always enjoyed fantasy-related activities dating back to when he was a kid and would partake in games and adventures like Dungeons and Dragons, CNN reported. 

But in 2015, Collins-Black was seeking a new endeavor to channel his creativity and imagination as a kid. 

RELATED: Millionaire says he's buried $2M in hidden treasures across the US

During the pandemic, Black launched a project to gather a stash of treasure and then send people off to look for it, hoping they would enjoy the journey.

He spent several years planning the treasure hunt and authored a book called "There’s Treasure Inside," which gives clues to people searching for the treasure, sending them on an expedition to find hidden chests with a combined prize value of more than $2 million.

What’s in the treasure collection?

The treasure includes a wide variety of items, including a single Bitcoin, to appeal to different interests, like:

  • A fourth-century BCE gold Greek laurel
  • A coin designed and minted by Pablo Picasso
  • A rare lunar rock specimen
  • A Michael Jordan 1986 rookie card

Treasure hunters interested in participating in the search can find clues in Collins-Black’s book, which he says offers all the guidance needed to find the chests.

In an interview with Business Insider, Collins-Black told the news outlet that none of the chests were buried or placed on private land, and reaching the boxes wouldn't require dangerous acts. 


 

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