Winona mayor on 'mixed' reaction to the town's Super Bowl ad
Winona Ryder is featured in the ad on the side of the road in Winona, Minn. (Squarespace)
WINONA, Minn. (FOX 9) - A small city along the Mississippi River in southern Minnesota got featured on a big stage on Sunday.
Winona, Minnesota was part of a Super Bowl advertisement from Squarespace.
The commercial starring actress and Winona native Winona Ryder has Ryder hanging out on a roadside next to a "Welcome to Winona" sign. When approached by police and asked what she's doing, Winona replies she's building a website about Winona.
The ad is part of a pitch for Squarespace, a website-building company.
The ad ends with Ryder lying in the snow with a text overlay that reads: "WelcomeToWinona.com."
The link leads visitors to a website about, as you'd expect, Winona.
Before the ad aired, Squarespace shared a teaser video detailing Ryder's trip back home and interviews with Winona's residents. Another advertisement posted to Squarespace's Youtube channel shows an extended version of the advertisement.
The average cost for a 30-second Super Bowl ad this year was $5.6 million for advertisers.